Video content is the future of marketing in the digital age if you want to be at the top of your game. This is the current trend of content marketing with a higher rate of success and bringing potential buyers to your brand’s doorstep.
Being in a digitally transforming world, trends are to be followed everywhere. Rising the numbers of video content has highly influenced how brands are targeting their audience and reaching their consumers. Study shows that 90% of consumers prefer video content to make precise purchases. People are now choosing to communicate with the brand via video content. Even a few years ago, billboards and headliners were the only way to reach people. Video content has become the next revolution in this field.
Now we will discuss how you can improve your brand’s growth by choosing video marketing. But before that, let’s understand once more what video marketing is and how the future is changing because of that.
What is Video Marketing?
As the name shows, video marketing is a process to promote products and services using videos. With the sole rise of the Youtube giant, video marketing has become immensely popular to attract an audience. Moreover, famous social media platforms like Facebook and Instagram have introduced and adopted video marketing as their principal culture.
Why is Video The Future of Content Marketing?
Video is the future of content marketing
As we know, the first promotional video was found back in 1941. At that time, Bulova, a watch company, ran a commercial to sell its products. It was shown during a Yankee game and on a New York TV channel. That was the first commercial recorded in history.
Since that era, video marketing has come a long way forward. As per today’s concern, only on Instagram, around 90 million photos, reels, and IGtv videos are posted daily. That’s a huge number I must say.
Also, don’t forget that Instagram has only been here since 2010.
It clearly shows how fast video marketing is rising. And making a delay to adapt it to your branding can only slow down your growth as a brand or an individual.
Video content is the future. But many jump into video marketing without knowing what you should expect from it. Then it might not be as successful as you are expecting. That’s why let’s have proper knowledge about the future of marketing in the digital age. And how it can improve your business analytics when it is done correctly.
Video content is the future language:
This is the bottom line of video marketing. In every scenario, a well-made video always explains things more easily than a well-crafted blog. One of the basic reasons is that video content can overcome the language barrier to a greater extent. Even Without knowing a certain language, one can interpret what a commercial is showing. What the product is, what its key features are and what people are anticipating from it. Though it does not mean that, language has lost its importance as a medium. But having a more universal medium is always good when you can make the whole world your audience.
People Feel More Engaged With A Video Content:
Remember, how we used to prefer colourful books with lots of pictures in them during our childhood. That’s the basic human reaction. It doesn’t matter at what age we belong. We, as humans, will always feel more attracted to colours, movable context, impressive visuals, and energising sounds.
This simply means, people, remember a video context for a longer time than a traditional advertisement. Especially when a video context touches people’s emotions. Then, people tend to think about that context for quite some time. Significantly, this is what a good marketing campaign wants to achieve. Making people think repeatedly about what they are saying is an effective tactic.
Every day thousands of videos are surfed online. Thus people come across hundreds of them daily. Most of these videos are either trying to sell a product or service or giving testimonials of it. So when a brand becomes successful in making a long impact with its advertisement, they are more likely to gain new consumers.
Conversion Rate Improves:
Every brand wants to increase its conversion rate by taking great measures in advertising. With that goal, video marketing boosts a campaign’s performance. Case studies show that video content in landing pages earns an 80% conversion rate. No doubt that this makes a big difference in selling products or services.
A video on the landing page takes more time for a visitor than an old-school landing page. By that means, a visitor spends a few more seconds on that website. Furthermore, it can certainly get a few seconds more to garner a visitor’s interest in that page.
Be it an e-commerce site or an educational site, a video with CTA inspires visitors to take action then and there. This is a great tool to grow your audience and build a trustable consumer base.
Video Content Improves Shopping Experience:
How many times a day do we see our favourite celebrity or influencer make reels on products? And then we try to search for that product in our free time. This has become a trend in marketing. Brands launch products and advertise them. Then some people make a review video on that. As a general consumer, you are more likely to watch one or another video of that product online.
Thus, with both types of video content, brands manage to gain the attraction of a larger target audience. Especially testimonial videos erase the risk of fraud while online purchasing.
Influencers’ videos are highly effective in decision-making. Also, testimonial videos satisfy people’s doubts about the brand or the product. In both cases, video marketing touches on some bottom-line concerns over making a purchase.
Wrap it up
Video context is the latest trend in the marketing business. You can be a local bakery shop and still take advantage of this marketing strategy. Big brands are already fully into it.
The best part about video marketing is that it has lots of scope for being creative. You don’t need to stick to some fixed colours or a theme. Based on what your business asks, one can do whatsoever while making an amazing video.
A great marketing video is a collaboration between artists and creative minds. For running a successful business, having these two groups by your side is extremely crucial. So, how long are you gonna take to adapt to the trend? Hurry! And we are with you!
