SARADAS
From conceptualizing to executing the brand design for a consumer goods brand that sells pickles, masalas, and other condiments aimed at middle-class urban Indian households. The brand positions itself as premium, authentic and traditional. Its visual identity as created by us features traditional Indian motifs and colors and is communicated through the logo and packaging. Saradas uses digital marketing campaigns, food expos, influencer marketing, and social media to promote its brand, resulting in increased sales and brand awareness.
Task
Help Sarada to establish a strong and recognizable identity in an overcrowded market to help increase brand awareness and drive sales.
1 comment
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